TARGET AUDIENCES
Whether via telephone, webcam or in-person IDIs, home immersions, dyads, or focus groups, SJO has interviewed virtually every type of customer with a stake in drug development. KOLs are hand-selected to ensure an optimal panel that offers the widest array of insights. For non-KOLs, SJO works closely with recruiting partners to ensure that every respondent meets the target criteria necessary for providing the deepest insights.
Guild-Level KOLs (many of whom have contributed to treatment guidelines for their areas of expertise and/or have participated in landmark clinical trials)
Physicians (across medical specialties)
Researchers/Scientists
Patients and Caregivers
Patient Advocacy Group Representatives
Allied Health Professionals (PT, OT)
Nurses (with advanced degrees and/or sub-specialization)
Social Workers
Venture Capitalists/Investors in Early-Phase Development
